Dennis D. Garcia, briefly.

CORE COMPETENCE
• Advertising Creative Director/Copywriter
• High calibre, ‘hands-on’ experience in filmmaking, screenwriting, video editing, and audio production – with professional training at UCLA, the Rockport Film School (Maine), and the Audio Institute of America

CAREER ROAD MAP
PRESENT:
Executive Creative Director, McCann Erickson Jakarta
- tasked with ensuring that the agency's creative output is second to none in Indonesia
- led the agency in winning its recent new business pitches

Concurrently, Principal/Creative Director of Strategy&Magic, a communications consultancy focused on compelling, ruthlessly ‘out-of-the-box’ creative strategies and solutions
- Creative consultant to demanding, advertising-driven clients that include Citibank, Remy Martin, Novellino Wines, Kuok Properties, Viva Entertainment, SM Group, among others
- Creative consultant to advertising agencies that include Image Dimensions, Creative Response, and IW Group (Los Angeles)
- Crafted the most compelling political advertising campaigns during the 2004 & 2007 Philippine elections
- Constantly pushing the envelope in viral messaging

2001-2005
Chief Creative Officer – Viva Entertainment Company
- Built a self-sufficient, happily overworked 4-man creative division -- handling ALL the advertising, positioning, imaging, design and merchandising requirements of the numerous divisions (i.e. Films, TV, Music, Video Rentals, Talent Management, etc) of the world's biggest Filipino entertainment content provider

1996-2001 Executive Creative Director/Board Member – FCB Manila
- Led, strategize and won 90% of all new business pitches for major advertisers like PLDT, SCJohnson, Equitable Visa, Anchor Milk, San Miguel Foods, San Miguel Corporate, among others
- Created the brand name "Talk’NText" and shepherded its advertising which saw the telco brand rising to the No. 3 market position in less than a year

1994-1996 Exclusive Creative Director (San Miguel Beer Account) – McCann Erickson Philippines
- Lured from a lucrative expat career in Malaysia to help McCann retain the San Miguel Beer business under siege from rival agency FCB (Yes, happy ending: McCann retained the account)

1989-1994 Executive Creative Director – FCB Malaysia
- Pirated from Lintas Kuala Lumpur to sharpen the advertising of Colgate Palmolive Malaysia, Proton Cars, Tenaga Nasional (the electric company), National/Panasonic, Malaysian Tourism Board, among others

1987-1989 Executive Creative Director – Lintas Kuala Lumpur
- Pirated from Lintas Manila to create disruptive advertising for Lever Brothers, Caltex, Lipton, Wall’s Ice Cream, 7 Eleven, Ridsect, A&W Beverages, among others

1982-1987 Copywriter/Creative Director – Lintas Manila
- Helped grow the agency from a #22 ranking to #7 by 1987. (Today, #3). Responsible for the advertising of then-upstart brands Rexona, Bank of the Philippine Islands, Royco, Breeze, Johnson's Baby Shampoo, Lipton

REFERENCES

Mr. Stephen Carroll
Worldwide Marketing Director
CLS REMY COINTREAU
20 Rue de la Société Vinicole BP 37
16100 COGNAC, FRANCE
Email: Stephen.CARROLL@remy-cointreau.com

Mr. Louie Morales
Chairman/CEO
Image Dimensions
Email: louiemo@imagead.com.ph

Ms. Jamby Madrigal
Senator, Republic of the Philippines
Email: jamby44@yahoo.com